EIDOS Foundation

Brand Identity

EIDOS Foundation’s work is focused on social transformation, channeled by interdisciplinary projects across all walks of life. With the belief that the most sweeping changes are those that happen in our minds, EIDOS is particularly interested in facilitating soft but enduring development.

An Ecosystem of
Change through Culture

Working from the foundation’s name, whose Greek philosophical term εἶδος refers to the formation of ideas and suggests that the essence of life is in becoming and growing, we created an identity that returns to the fundamentals: circle and square. True to its founder’s photojournalistic roots, these two shapes also suggest the photographer’s lens and frame, which we’ve designed in constant motion and evolution just like the foundation’s work and impact.

Research & Naming
Brand Strategy 
Brand Identity
Verbal Identity
Web Copy & Design
Motion Graphics
Pitch Deck
Content Creation
Art Direction